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HECTOR REYES / Architect

President, CEO – Design Director



  • LinkedIn - Grey Circle

Reyes has over 35 years of architectural and urban planning experience working and living in San Diego, California; Houston, Texas; Baja California, Mexico, and Florence, Italy; this world exposure has enriched him professionally and culturally.
His projects are known for extrapolating the essence of the site and the community within the fine balance of an economic reality.

All projects are designed and envisioned by Hector. All projects are closely managed from feasibility yield studies, entitlements, construction documents, plan check, and construction observation support.


  • Master Planning

  • Urban Planning

  • Architecture

  • Feasibility Studies

  • Development Brief Study

  • Governmental Entitlement Process

  • Community Design Workshops

  • Architectural Design Guidelines

  • Architectural Direction=Visioning

  • Construction Quality Support

  • Infill + Revitalization Strategies

  • Mix Use Centers

  • Transit Oriented Developments

  • Town Center Planning

  • Retail Shopping Environments

  • Theater Entertainment Districts

  • Corporate Offices

  • Educational Facilities

  • Sports Venues

  • Worship Built Environments


  • Design Principal, Registration Licensed Architect, State of California

  • License # C-27583

  • Education, California Polytechnic State University, San Luis Obispo, CA. 1992

  • California State University International Program, Florence, Italy. 1990-91

  • REYES architects, Design Director, President CEO, 2003 - present

  • Graduated LEAD San Diego, Class of 2007

    • LEAD San Diego is one of the oldest and most prestigious community leadership organizations in the nation and is highly regarded throughout the greater San Diego region. Its members represent all sectors of our community and are dedicated to providing leadership that is dynamic, meaningful, and relevant.

  • Chula Vista Redevelopment Corporation ‘CVRC’, Board of Director, 2007 - 2010

    • The CVRC is a non-profit, public benefit organization formed by the city to support the planning and redevelopment activities of the City Council and Redevelopment Agency. The CVRC plays a key role in shaping the city’s future.

  • Citizens Leadership Academy, City of Chula Vista, CA 2008

    • In an effort to take civic engagement to a new level, a select group of community leaders are provided with an inside look at city programs, services, policies and issues.

  • Urban Design + Land Use (Master's Instructor) San Diego State University, 2011 – 2013

    • Theories and Culture of Smart Growth and New Urbanism within the disciplines of regional planning, urban design and site planning.

  • San Diego State University, master of urban design guest critic, 2005 -2012

  • Senior Designer, Associate - Fehlman Labarre Architects, 1996 - 2003

  • Architectural Designer - Cristiano Toraldo di Francia (Super Studio), 1989-1990

  • National junior tennis ranking in Mexico, 1984 (18’s and under, number nine in singles and five in doubles)

  • Top ten tennis ranking in Baja California, Mexico. 1983-1992

  • 2017 USTA League Tennis, National Championships 4.0 men's, 5th place

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